New marketing strategies evolving flexible processes to fit market circumstance
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| Format: | Unknown |
| Published: |
New Delhi
Response Books
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 199 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 8170368847 |
Marketing management 
Direct marketing an integrated approach