Excellence in advertising the IPA guide to best practice
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| Format: | Book |
| Published: |
London
Butterworth
1999
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 304 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750644796 |
Excellence in advertising 
Advertising principles and practice