Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

Show other versions (1)
Saved in:
Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Published: Fort Worth Dryden Press 2000
Edition:5th ed
Subjects:
Advertising
Communication in marketing
Direct marketing
Sales promotion
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items