Advertising promotion supplemental aspects of integrated marketing communications

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Bibliographic Details
Main Author:	Shimp, Terence A.
Format:	Unknown
Published:	Fort Worth Dryden Press 2000
Edition:	5th ed
Subjects:	Advertising Communication in marketing Direct marketing Sales promotion
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0030211131
090	0	0	\|a HF5415.123 \|b .S55 2000
100	1	#	\|a Shimp, Terence A.
245	1	1	\|a Advertising promotion \|b supplemental aspects of integrated marketing communications \|c Terence A.Shimp
250	#	#	\|a 5th ed
260	#	#	\|a Fort Worth \|b Dryden Press \|c 2000
300	#	#	\|a xxix , 674 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Communication in marketing
650	#	0	\|a Direct marketing
650	#	0	\|a Sales promotion
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=206191
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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