Advertising promotion supplemental aspects of integrated marketing communications
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Fort Worth
Dryden Press
2000
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-206191 | ||
| 020 | # | # | |a 0030211131 |
| 090 | 0 | 0 | |a HF5415.123 |b .S55 2000 |
| 100 | 1 | # | |a Shimp, Terence A. |
| 245 | 1 | 1 | |a Advertising promotion |b supplemental aspects of integrated marketing communications |c Terence A.Shimp |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Fort Worth |b Dryden Press |c 2000 |
| 300 | # | # | |a xxix , 674 p. |b ill. |c 29 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Communication in marketing |
| 650 | # | 0 | |a Direct marketing |
| 650 | # | 0 | |a Sales promotion |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=206191 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Advertising, promotion & supplemental aspects of integrated marketing communications