Advertising promotion supplemental aspects of integrated marketing communications
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Main Author: | |
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Format: | Book |
Published: |
Fort Worth
Dryden Press
2000
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Edition: | 5th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxix , 674 p. ill. 29 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0030211131 |