Advertising promotion supplemental aspects of integrated marketing communications

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Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Published: Fort Worth Dryden Press 2000
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxix , 674 p. ill. 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0030211131