Advertising promotion supplemental aspects of integrated marketing communications
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Fort Worth
Dryden Press
2000
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxix , 674 p. ill. 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030211131 |
Advertising, promotion & supplemental aspects of integrated marketing communications 
Advertising, promotion, and other aspects of integrated marketing communications