Successful product management a guide to strategy, planning and development

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Bibliographic Details
Main Author:	Morse, Stephen
Format:	Book
Published:	London Kogan Page 1998
Edition:	2nd ed
Series:	Marketing in action series
Subjects:	New products > Marketing Product management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.15 \|b .M67 1998
100	1	#	\|a Morse, Stephen
245	1	1	\|a Successful product management \|b a guide to strategy, planning and development \|c Stephen Morse
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Kogan Page \|c 1998
300	#	#	\|a vii,150 p. \|b ill. \|c 23 cm
490	1	#	\|a Marketing in action series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a New products \|x Marketing
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=205808
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam