International business theories, policies, and practices
This international business text covers the whole subject in considerable depth. It covers a wide range of topics at micro and macro levels, from international trade theories to global trade and trade related institutions, to policies and practices employed by multinational firms, to cultural and no...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
England
Prentice Hall
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This international business text covers the whole subject in considerable depth. It covers a wide range of topics at micro and macro levels, from international trade theories to global trade and trade related institutions, to policies and practices employed by multinational firms, to cultural and non-cultural challenges that they face in the international market place. This text has been developed for international business modules on Business Studies and International Business undergraduate and postgraduate degree programs. |
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| Item Description: | Includes index |
| Physical Description: | xxiv, 560 pages illustrations 25 cm |
| ISBN: | 0273637126 |
The global business environment an introduction