Mastering Marketing A comprehensive introduction to the skills of developing and defending your company's revenue
This title provides a written explanation of the core skills and concepts needed to market your business profitably. It provides techniques for building and maintaining a long-term profitable market position
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Hawksmere plc
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Ruskin-Brown, Ian |e author |
| 245 | 1 | 1 | |a Mastering Marketing |b A comprehensive introduction to the skills of developing and defending your company's revenue |c Ian Ruskin-Brown |
| 264 | # | 1 | |a London |b Hawksmere plc |c 1999 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a vii, 350 pages |b illustrations |c 20 cm |
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| 520 | # | # | |a This title provides a written explanation of the core skills and concepts needed to market your business profitably. It provides techniques for building and maintaining a long-term profitable market position |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=205695 |
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Mastering Marketing