Mastering Marketing A comprehensive introduction to the skills of developing and defending your company's revenue
This title provides a written explanation of the core skills and concepts needed to market your business profitably. It provides techniques for building and maintaining a long-term profitable market position
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Hawksmere plc
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This title provides a written explanation of the core skills and concepts needed to market your business profitably. It provides techniques for building and maintaining a long-term profitable market position |
|---|---|
| Physical Description: | vii, 350 pages illustrations 20 cm |
| ISBN: | 1854181238 (paperback) 9781854181237 (paperback) |
Mastering Marketing