Corporate image management a marketing discipline for the 21st century
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xii, 224 p. ill. 24 cm. |
| ISBN: | 0750645946 |
The Corporate image strategies for effective identity programmers