World view global strategies for the new economy
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| Format: | Book |
| Published: |
U.S.A.
A Harvard Bus. Rev. Book
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xx, 340 p. ill. 24 cm |
| ISBN: | 1578511852 |
Global marketing management changes, challenges and new strategies