Customer relationship marketing get to know your customers and win their loyalty

Saved in:

Bibliographic Details
Main Author:	Stone, Merlin
Other Authors:	Woodcock, Neil, Machtynger, Liz
Format:	Book
Published:	United Kingdom Kogan Page Limited 2000
Subjects:	Customer relations > Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-205548
020	#	#	\|a 0749427000
090	0	0	\|a HF5415.55 \|b .S76 2000
100	1	#	\|a Stone, Merlin
245	1	1	\|a Customer relationship marketing \|b get to know your customers and win their loyalty \|c Merlin Stone, Neil Woodcock and Liz Machtynger
260	#	#	\|a United Kingdom \|b Kogan Page Limited \|c 2000
300	#	#	\|a xii, 228 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Customer relations \|x Marketing
700	1	#	\|a Woodcock, Neil
700	#	#	\|a Machtynger, Liz
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=205548
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|