The marketing strategy desktop guide
Annotation Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries. Rating: (not yet rated) 0 with reviews - Be the first. Annotation Demystifies all the major marketing theories and converts them to useful objectives, case studies, and sum...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Hawksmere
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Annotation Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries. Rating: (not yet rated) 0 with reviews - Be the first. Annotation Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries. Rating: (not yet rated) 0 with reviews - Be the first. Annotation Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries |
|---|---|
| Physical Description: | 283 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 1854181394 |
Mastering the rules of competitive strategy a resource guide for managers