The essential brand book over 100 techniques to increase brand value

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Bibliographic Details
Main Author:	Ellwood, Iain
Format:	Book
Published:	London Kogan Page 2000
Subjects:	Brand name product Product management
Online Access:	Click Here to View Status and Holdings.
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001	wils-205016
020	#	#	\|a 0749432799
090	0	0	\|a HD69.B7 \|b E45 2000
100	1	#	\|a Ellwood, Iain
245	1	1	\|a The essential brand book \|b over 100 techniques to increase brand value \|c Iain Ellwood
260	#	#	\|a London \|b Kogan Page \|c 2000
300	#	#	\|a vii, 322 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name product
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=205016
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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