The essential brand book over 100 techniques to increase brand value
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| Format: | Unknown |
| Published: |
London
Kogan Page
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 322 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749432799 |
Brand royalty how the world's top 100 brands thrive & survive 
Living brands collaboration + innovation = customer fascination