The brandmindset
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
McGraw-Hill
2000
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Living brands collaboration + innovation = customer fascination
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
