The brandmindset

Saved in:

Bibliographic Details
Main Author:	Knapp, Duane F
Format:	Book
Published:	New York McGraw-Hill 2000
Subjects:	Brand name products > Marketing Product management Brand name products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-204980
020	#	#	\|a 007134795X
090	0	0	\|a HD69.B7 \|b K62 2000
100	1	#	\|a Knapp, Duane F
245	1	1	\|a The brandmindset \|c Duane E. Knapp
260	#	#	\|a New York \|b McGraw-Hill \|c 2000
300	#	#	\|a xxiii, 277 p. \|b ill. \|c 24 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Product management
650	#	0	\|a Brand name products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=204980
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|