The brandmindset
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiii, 277 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007134795X |
Living brands collaboration + innovation = customer fascination 
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity