Introduction to business strategy a strategic management approach text and cases

Introduction to business strategy a strategic management approach text and cases

This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.

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Bibliographic Details
Main Author: Morden, Tony (Author)
Format: Book
Language:English
Published: London McGraw-Hill 1999
Edition:Second Edition
Subjects:
Strategic planning
Online Access:Click Here to View Status and Holdings.
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650 # 0 |a Strategic planning 
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