Introduction to business strategy a strategic management approach text and cases

This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.

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Bibliographic Details
Main Author: Morden, Tony (Author)
Format: Book
Language:English
Published: London McGraw-Hill 1999
Edition:Second Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.
Physical Description:xxiv. 636 pages illustration 25 cm.
Bibliography:Includes bibliographical references and indexes
ISBN:0077094514