Introduction to business strategy a strategic management approach text and cases
This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
1999
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies. |
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| Physical Description: | xxiv. 636 pages illustration 25 cm. |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0077094514 |
Principles of strategic management