Adapting marketing to libraries in a changing and world-wide environment papers presented at the 63rd IFLA Conference, Copenhagen, September 1997

Adapting marketing to libraries in a changing and world-wide environment papers presented at the 63rd IFLA Conference, Copenhagen, September 1997

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the mea...

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Bibliographic Details
Corporate Authors: IFLA Conference 63rd, International Federation of Library Associations and Institutions
Other Authors: Savard, Rejean 1950-
Format: Book
Language:English
Published: Munchen K. G. Saur 2000
Series:IFLA publications 89
Subjects:
Library administration > Congresses > Marketing
Libraries > Congresses > Marketing
Libraries > Congresses > Public relations
Online Access:Click Here to View Status and Holdings.
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