Adapting marketing to libraries in a changing and world-wide environment papers presented at the 63rd IFLA Conference, Copenhagen, September 1997
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the mea...
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| Format: | Book |
| Language: | English |
| Published: |
Munchen
K. G. Saur
2000
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| Series: | IFLA publications
89 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9783598218118 |q hardback |
| 040 | # | # | |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z716.3 |b .I44 2000 |
| 110 | 1 | # | |a IFLA Conference 63rd |k 1997 Copenhagen, Denmark |
| 245 | 1 | 0 | |a Adapting marketing to libraries in a changing and world-wide environment |b papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 |c edited by Rejean Savard |
| 264 | # | 1 | |a Munchen |b K. G. Saur |c 2000 |
| 300 | # | # | |a 89 pages |b illustration |c 21 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a IFLA publications |v 89 |
| 500 | # | # | |a Text in English and French |
| 520 | # | # | |a The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centers, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems. |
| 650 | # | 0 | |a Library administration |v Congresses |x Marketing |
| 650 | # | 0 | |a Libraries |v Congresses |x Marketing |
| 650 | # | 0 | |a Libraries |v Congresses |x Public relations |
| 700 | 1 | # | |a Savard, Rejean |c 1950- |
| 710 | 1 | # | |a International Federation of Library Associations and Institutions |c Section on Management and Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=204827 |
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Adapting marketing to libraries in a changing and world-wide environment