Adapting marketing to libraries in a changing and world-wide environment papers presented at the 63rd IFLA Conference, Copenhagen, September 1997

• Corporate Authors: IFLA Conference 63rd, International Federation of Library Associations and Institutions
• Other Authors: Savard, Rejean 1950-
• Format: Unknown
• Language: English
• Published: Munchen K. G. Saur 2000
• Series: IFLA publications 89
• Subjects: Library administration > Congresses > Marketing; Libraries > Congresses > Marketing; Libraries > Congresses > Public relations
• Online Access: Click Here to View Status and Holdings.
• Item Description: Text in English and French
• Physical Description: 89 pages illustration 21 cm
• ISBN: 9783598218118

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centers, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.