How to promote your web site effectively

• Main Author: Kerr, Mark (Author)
• Format: Book
• Language: English
• Published: London Aslib 1999
• Series: Aslib know how guides
• Subjects: Web publishing > Computer network resources; Web sites; Business enterprises > Computer network resources
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 87 pages illustration 20 cm
• ISBN: 0851424244; 9780851424248

Web site promotion is an essential element of designing, launching and managing a web site. This guide explains the process of registering your site with leading search services, and shows you how smart design can maximise your positioning on the results lists. The development of an integrated site marketing strategy shows how using email, advertising, press releases and word of mouth can build your site's traffic levels.