Leading product innovation accelerating growth in a product-based business
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
John Wiley
1999
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xiii,434 p. ill. 23 cm |
| ISBN: | 0471345172 |
Innovation and new product marketing