Leading product innovation accelerating growth in a product-based business
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| Format: | Unknown |
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New York
John Wiley
1999
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xiii,434 p. ill. 23 cm |
| ISBN: | 0471345172 |
Innovation and new product marketing