Customer marketing how to improve the profitability of your customer base
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| Format: | Book |
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| Published: |
London
Kogan Page
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | 150 p. ill. 21 cm |
| ISBN: | 0749426276 |
Strategic customer care an evolutionary approach to increasing customer value and profitability