Winning the marketing war a field manual for business leaders
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| Main Author: | |
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| Format: | Book |
| Published: |
Knoxville
Pressmark International
1995
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 282 p. ill. 23 cm |
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| Bibliography: | Includes bibliograpical references and index |
| ISBN: | 0883999049 |
Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers