The unwritten rules of copywriting a guide to better press, poster, TV, radio and Web site advertising

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Bibliographic Details
Main Author:	Gettins, Dominic
Format:	Book
Published:	London Kogan Page 2000
Subjects:	Advertising copy
Online Access:	Click Here to View Status and Holdings.
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001	wils-204307
020	#	#	\|a 0749431415
090	0	0	\|a HF5825 \|b .G48 2000
100	1	#	\|a Gettins, Dominic
245	1	1	\|a The unwritten rules of copywriting \|b a guide to better press, poster, TV, radio and Web site advertising \|c Dominic Gettins
260	#	#	\|a London \|b Kogan Page \|c 2000
300	#	#	\|a x, 166 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising copy
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=204307
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam