Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

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Bibliographic Details
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon S.
Format: Unknown
Published: New York John Wiley 2000
Subjects:
Marketing > Data processing > Management
Data mining > Data processing
Business enterprises > Computer networks > Management
Online Access:Click Here to View Status and Holdings.
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