Mastering data mining the art and science of customer relationship management

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Bibliographic Details
Main Author:	Berry, Michael J. A.
Other Authors:	Linoff, Gordon S.
Format:	Book
Published:	New York John Wiley 2000
Subjects:	Marketing > Data processing > Management Data mining > Data processing Business enterprises > Computer networks > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.125 \|b .B47 2000
100	1	#	\|a Berry, Michael J. A.
245	1	0	\|a Mastering data mining \|b the art and science of customer relationship management \|c Michael J. A. Berry, Gordon Linoff
260	#	#	\|a New York \|b John Wiley \|c 2000
300	#	#	\|a xviii, 494 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Data processing \|x Management
650	#	0	\|a Data mining \|x Data processing
650	#	0	\|a Business enterprises \|x Computer networks \|x Management
700	1	#	\|a Linoff, Gordon S.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=204185
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam