Differentiate or die survival in our era of killer competition

Differentiate or die survival in our era of killer competition

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve 1947-
Format:	Unknown
Published:	New York John Wiley 2000
Subjects:	Advertising > Brand name products Marketing
Online Access:	Click Here to View Status and Holdings.
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