Differentiate or die survival in our era of killer competition

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Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve 1947-
Format:	Unknown
Published:	New York John Wiley 2000
Subjects:	Advertising > Brand name products Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0471357642
090	0	0	\|a HF5415 \|b .T727 2000
100	1	#	\|a Trout, Jack
245	1	1	\|a Differentiate or die \|b survival in our era of killer competition \|c Jack Trout, Steve Rivkin
260	#	#	\|a New York \|b John Wiley \|c 2000
300	#	#	\|a x, 230 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising \|x Brand name products
650	#	0	\|a Marketing
700	1	#	\|a Rivkin, Steve \|c 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=204179
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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