Differentiate or die survival in our era of killer competition

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Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve 1947-
Format: Unknown
Published: New York John Wiley 2000
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 230 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0471357642