Mastering the digital marketplace practical strategies for competitiveness in the new economy

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Bibliographic Details
Main Author:	Aldrich, Douglas E.
Format:	Book
Published:	New York John Wiley 1999
Subjects:	Intellectual property Internet marketing Electronic commerce
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471345466
090	0	0	\|a HF5548.32 \|b .A43 1999
100	1	#	\|a Aldrich, Douglas E.
245	1	0	\|a Mastering the digital marketplace \|b practical strategies for competitiveness in the new economy \|c Douglas E. Aldrich
260	#	#	\|a New York \|b John Wiley \|c 1999
300	#	#	\|a xiv, 321 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Intellectual property
650	#	0	\|a Internet marketing
650	#	0	\|a Electronic commerce
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=204145
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