Marketing research
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2000
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .B779 2000 |
| 100 | 1 | # | |a Burns, Alvin C |e author |
| 245 | 1 | 1 | |a Marketing research |c Alvin C. Burns, Ronald F. Bush |
| 250 | # | # | |a 3rd ed. |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2000 |
| 264 | # | 4 | |c ©2000 |
| 300 | # | # | |a xxi, 699 pages |b some colour illustrations |c 26 cm. |e 1 computer laser optical disc (4 3/4 in.) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Bush, Ronald F. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=203966 |
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Marketing research