Marketing research

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Bibliographic Details
Main Authors: Burns, Alvin C (Author), Bush, Ronald F. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2000
Edition:3rd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 699 pages some colour illustrations 26 cm. 1 computer laser optical disc (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:0130144118