Strategic marketing cases, concepts and challenges

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Bibliographic Details
Main Author:	Atkinson, John
Other Authors:	Wilson, Ian
Format:	Book
Published:	London Harper Collins 1996
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Atkinson, John
245	1	0	\|a Strategic marketing \|b cases, concepts and challenges \|c John Atkinson and Ian Wilson
260	#	#	\|a London \|b Harper Collins \|c 1996
300	#	#	\|a x, 283 p. \|b ill. \|c 24 cm.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Wilson, Ian
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