Marketing across culture

Marketing across culture

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Bibliographic Details
Main Author: Usunier, Jean-Claude
Format: Unknown
Published: Harlow, England Financial Times Prentice Hall 2000
Edition:3rd ed
Subjects:
International business enterprises > Social aspects
Export marketing > Social aspects
Intercultural communication
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 627 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0130106682

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