eBrands building an internet business at breakneck speed
Takes a look at how a set of companies have pushed to develop powerful Internet brands. This book features interviews with company executives. It argues that Internet contenders must expand their notion of branding beyond assets such as logotypes, trademarks, and brand names to include programs for...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Business School Press
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Living brands collaboration + innovation = customer fascination
Brands
Strategic Brand Management Building, Measuring, and Managing Brand Equity
