eBrands building an internet business at breakneck speed
Takes a look at how a set of companies have pushed to develop powerful Internet brands. This book features interviews with company executives. It argues that Internet contenders must expand their notion of branding beyond assets such as logotypes, trademarks, and brand names to include programs for...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Business School Press
2000
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Living brands collaboration + innovation = customer fascination 
Brands