eBrands building an internet business at breakneck speed

eBrands building an internet business at breakneck speed

Takes a look at how a set of companies have pushed to develop powerful Internet brands. This book features interviews with company executives. It argues that Internet contenders must expand their notion of branding beyond assets such as logotypes, trademarks, and brand names to include programs for...

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Bibliographic Details
Main Author: Carpenter, Phil (Author)
Format: Book
Language:English
Published: Boston Harvard Business School Press 2000
Subjects:
Brand name products
Electronic commerce
Online Access:Click Here to View Status and Holdings.
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Summary:Takes a look at how a set of companies have pushed to develop powerful Internet brands. This book features interviews with company executives. It argues that Internet contenders must expand their notion of branding beyond assets such as logotypes, trademarks, and brand names to include programs for building brand awareness and forging alliances
Physical Description:x, 301 pages 25cm
ISBN:0875849296

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