Introduction to communication research
This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for...
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Format: | Book |
Published: |
Boston
McGraw-Hill
2001
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-202892 | ||
005 | 2019413154228 | ||
020 | # | # | |a 0072358696 |
090 | 0 | 0 | |a P91.3 |b .R380 2001 |
100 | 1 | # | |a Reinard, John C |
245 | 1 | 1 | |a Introduction to communication research |c John Reinard |
250 | # | # | |a 3rd ed |
260 | # | # | |a Boston |b McGraw-Hill |c 2001 |
300 | # | # | |a xii, 468 p. |c 23 cm. |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. |
526 | 0 | # | |a COM569 |b MC241 |5 MC |
526 | 0 | # | |a COMMUNICATION RESEARCH METHODS |b BACHELOR OF COMMUNICATION (HONS) AND JOURNALISM |5 FACULTY OF COMMUNICATION AND MEDIA STUDIES |
650 | # | 0 | |a Communication |x Methodology |x Research |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202892 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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