Introduction to communication research

This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for...

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Bibliographic Details
Main Author: Reinard, John C
Format: Unknown
Published: Boston McGraw-Hill 2001
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Reinard, John C 
245 1 1 |a Introduction to communication research  |c John Reinard 
250 # # |a 3rd ed 
260 # # |a Boston  |b McGraw-Hill  |c 2001 
300 # # |a xii, 468 p.  |c 23 cm. 
504 # # |a Includes bibliographical references and index 
520 # # |a This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. 
526 0 # |a COM569  |b MC241  |5 MC 
526 0 # |a COMMUNICATION RESEARCH METHODS  |b BACHELOR OF COMMUNICATION (HONS) AND JOURNALISM  |5 FACULTY OF COMMUNICATION AND MEDIA STUDIES 
650 # 0 |a Communication  |x Methodology  |x Research 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202892 
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