Services marketing a European perspective

Services marketing a European perspective

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Vandermerwe, Sandra, Lewis, Barbara
Format: Book
Published: London Prentice Hall 1999
Subjects:
Service industris > Marketing
Professions > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 718 p. ill. 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:013095991X

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