Marketing management and information technology
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
Prentice Hall
1995
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-202569 | ||
| 005 | 20238512455 | ||
| 020 | # | # | |a 0131844822 |
| 090 | 0 | 0 | |a HF5415.13 |b .F592 1995 |
| 100 | 1 | # | |a Fletcher, Keith |d 1948- |
| 245 | 1 | 1 | |a Marketing management and information technology |c Keith Fletcher |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a New York |b Prentice Hall |c 1995 |
| 300 | # | # | |a xviii, 404 p. |b ill. |c 24 cm. |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Data processing |x Management |
| 650 | # | 0 | |a Information technology |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202569 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing management and information technology