Marketing management and information technology

Marketing management and information technology

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Bibliographic Details
Main Author: Fletcher, Keith 1948-
Format: Unknown
Published: New York Prentice Hall 1995
Edition:2nd ed
Subjects:
Marketing > Data processing > Management
Information technology
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 404 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0131844822

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