MARKETING RESEARCH AN APPLIED ORIENTATION
This text presents marketing research concepts in a highly applied and managerial way. This is the only Australian/New Zealand text which balances qualitative and quantitative aspects within its field. The text is organized into 6 parts. The first 5 parts are based on a 6 step framework for conducti...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Sydney
Prentice Hall
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING RESEARCH An Applied Orientation