MARKETING RESEARCH AN APPLIED ORIENTATION
This text presents marketing research concepts in a highly applied and managerial way. This is the only Australian/New Zealand text which balances qualitative and quantitative aspects within its field. The text is organized into 6 parts. The first 5 parts are based on a 6 step framework for conducti...
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| Format: | Book |
| Language: | English |
| Published: |
Sydney
Prentice Hall
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t1996 a 001 eng D | ||
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| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .M29 1996 |
| 100 | 1 | # | |a Malhotra,Naresh K |e author |
| 245 | 1 | 0 | |a MARKETING RESEARCH |b AN APPLIED ORIENTATION |c Naresh K. Malhotra, John Hall, Mike Shaw, Mike Crisp |
| 264 | # | 1 | |a Sydney |b Prentice Hall |c 1996 |
| 264 | # | 4 | |c ©1996 |
| 300 | # | # | |a x, 709 pages |b illustrations |c 26 cm. |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text presents marketing research concepts in a highly applied and managerial way. This is the only Australian/New Zealand text which balances qualitative and quantitative aspects within its field. The text is organized into 6 parts. The first 5 parts are based on a 6 step framework for conducting market research. |
| 526 | 8 | # | |a ABR7XX |b BM706 |5 AAGBS |
| 526 | # | # | |a Applied Business Research- MIBF I |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 526 | # | # | |a ABR79x |b BM706 |5 AAGBS |
| 526 | # | # | |a Applied Business Research - MIBF II |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Marketing research |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 700 | 1 | # | |a Hall,John |
| 700 | # | # | |a Shaw,Mike |e author |
| 700 | # | # | |a Crisp,Mike |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202568 |
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MARKETING RESEARCH An Applied Orientation