MARKETING RESEARCH AN APPLIED ORIENTATION

MARKETING RESEARCH AN APPLIED ORIENTATION

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This text presents marketing research concepts in a highly applied and managerial way. This is the only Australian/New Zealand text which balances qualitative and quantitative aspects within its field. The text is organized into 6 parts. The first 5 parts are based on a 6 step framework for conducti...

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Bibliographic Details
Main Authors: Malhotra,Naresh K (Author), Shaw,Mike (Author), Crisp,Mike (Author)
Other Authors: Hall,John
Format: Book
Language:English
Published: Sydney Prentice Hall 1996
Subjects:
Marketing research
Marketing research > Methodology
Online Access:Click Here to View Status and Holdings.
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Summary:This text presents marketing research concepts in a highly applied and managerial way. This is the only Australian/New Zealand text which balances qualitative and quantitative aspects within its field. The text is organized into 6 parts. The first 5 parts are based on a 6 step framework for conducting market research.
Physical Description:x, 709 pages illustrations 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:0724808361

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