Global marketing a market-responsive approach

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Bibliographic Details
Main Author: Hollensen, Svend
Format: Unknown
Published: London Prentice Hall 1998
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0132610906 
090 0 0 |a HF1416  |b .H65 1998 
100 1 # |a Hollensen, Svend 
245 1 1 |a Global marketing  |b a market-responsive approach  |c Svend Hollensen 
260 # # |a London  |b Prentice Hall  |c 1998 
300 # # |a xxxvi, 604 p.  |b ill. , maps  |c 25 cm. 
504 # # |a IaIncludes bibliographical references and index 
650 # 0 |a Export marketing 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=202543 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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