Global marketing a market-responsive approach
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Prentice Hall
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxvi, 604 p. ill. , maps 25 cm. |
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| Bibliography: | IaIncludes bibliographical references and index |
| ISBN: | 0132610906 |
Global marketing a market-responsive approach