Global marketing a market-responsive approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
London
Prentice Hall
1998
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxxvi, 604 p. ill. , maps 25 cm. |
|---|---|
| Bibliography: | IaIncludes bibliographical references and index |
| ISBN: | 0132610906 |
Global marketing a market-responsive approach 
Global marketing a decision-oriented approach